History of De'Longhi
Over a century ago, the De'Longhi brand started out in Treviso, Italy, as a spares workshop, where a strong commitment to excellence has served the companies growth ever since.
Becoming a completely developed company in the 1950’s, the families love for design and innovation has continued throughout development. Possessing a long history of bringing outstanding home appliances for everyday use, and a worldwide reputation for innovation, all of the De'Longhi products communicate quality in any language. The De'Longhi brand itself is a testament to Italian design and quality craftsmanship, where acceptance is not just by accident, but fostered through a long tradition of good quality products with well-designed practical elements.
The motivation of the De'Longhi group has continuously been the desire for innovation and development into diverse business areas and thus expansion. Thus the 1970’s and 1980’s saw the introduction of new electric household appliances, such as an oil saving deep fryer and portable ready-to-use air conditioner for homes around the world. This was also the time for fast growth into the territories of international markets. Here evolution has facilitated the acquisition program of various household appliance sectors, enabling the intelligently buying brands that were dying but had immense potential with proper management.
In 2001 the acquirement of Kenwood, a significant international brand specializing in food preparation and processing appliances, as well as floor care and ironing products through the Ariete brand catapulted the company’s expansion and diversification plans to new heights.
Significant investments into Marketing, product line development, research and Industrial Design, have made De'Longhi a continuously growing, multi-specialist company. State-of-the-art manufacturing facilities enable the company to supply products that are competitive in cost and high in quality. The products are truly living innovations with their unique features and benefits that provide convenience and herald quality living. De'Longhi’s high quality, long lasting Italian designed products have earned it a solid reputation for customer satisfaction.
Upcoming coffee makers that want to invest in a quality machine will make a good choice with De'Longhi. Demonstrated to be an authentic contender in the coffee making industry, the brand has developed a number of models to suit every coffee connoisseurs needs ranging from the small coffee maker, to a fully automatic espresso machine. DeLonghi products have been known to produce not only the best and durable machines but also produce a superior coffee taste that captures the authentic Italian experience.
History and Trading
The company was founded by the De'Longhi family in 1902 as a small industrial parts manufacturing workshop. The company incorporated in 1950. Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in the food preparation and cooking, as well as household cleaning and ironing, segments. De'Longhi is especially well known for the Artista Series espresso machines, the De'Longhi gelato maker and the Pinguino portable air conditioner.
De'Longhi is known for the design of its products. Its Esclusivo line of kitchen appliances won the Red Dot design award in 2007. Home Furnishing News recognized De'Longhi Design Director Giocomo Borin as one of the 50 most influential designers in the world in 2006.
De'Longhi's 2000 acquisition of Climaveneta SpA and DLRadiators allowed De'Longhi to enter the commercial HVACR(Heating Ventilation Air Conditioning and Refrigeration) market.
De'Longhi's 2001 acquisition of the British appliance maker Kenwood Limited gave De'Longhi access to Kenwood's Chinese factory. As a result, many of De'Longhi's products are now imported from China, while design and engineering remain largely in Italy.
Acquisition of a majority stake in RC Group, a leading player in information technology cooling, in 2006 has strengthened De'Longhi's presence in the HVACR market.
In all, De'Longhi operates 13 production facilities and 30 international subsidiaries that support sales to 75 countries worldwide. International sales account for nearly 75 percent of the group's total revenues, which topped €1.63 billion in 2010.
On 2 January 2012 the DeLclima group was set up as a demerger from De'Longhi.
On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand. €50 million was paid immediately and €90 million will be paid over the next 15 years.
Shares in the company are traded on Milan's stock exchange.